Carton ads
A carton company gathered a group of 10 designers and asked them (I was among them) to generate some ideas for their new product: an extremely strong carton with high resistance.
This concept is a handle for public transport (subway, bus, tram)
Due to the quality of the carton, the handles resist successfully the weight of an adult.
As it is made in carton is highly customizable in colors and shapes.
Ad campaigns would support the cost of the system.
As it is cardboard, part of the handle could be a cuppon or discount and it would be pre-cutted, so users can take it away easily.
