Private JET interior design
BBJ Boeing - Flying Carpet
1st prize winner project at International BBJ (Boeing Business Jet) Competition. For the aeronautics company Boeing and Domus design magazine. 2001
Project consisted on the interior design of a private business jet for CEOs.
Project was winner due to its innovative results and to bring a user centered vision of travelling.
project concept >>>
“Travelling has been over centuries a feature of mankind. The need of humans to explore, to know, and to exchange cultural and material values, have moved individuals and communities in order to achieve a dream or an adventure”
… the flying carpet …
Bringing the magical and extraordinary aspects of flying to the inside of the plane.
Unique experience:
From the beginning we believed that flying in a BBJ should suggest
its own particular sensations, as if we were bringing back the emotion and excitement of the very first flights.
The Flying Carpet proposes a way of transportation where the traveller gets in a subtle manner, impregnated with the journey.
To reinforce the idea of an extraordinary journey,
a “special” costume has been designed for the occasion. This comfortable and loose dress changes for a few hours the condition of the individuals, transforming them into passengers of the Flying Carpet and inviting them to behave as a such.
The eight passengers are driven from the terminal to the plane in
a comfortable and spacious bus. And there, passengers are given the special dress and get changed.
Chameleon Atmosphere
In an attempt to make the BBJ transparent and reversible, we bring the outside world to the interior.
The BBJ interior gradually changes creating a very particular chameleon like atmosphere.
Passengers have an impression of a journey, because as they move towards their destination the environment gets modified depending on the route, the hour of the day and the season of the year.
New technologies allow us to “capture” colours, light and textures of the countries we flight over,
projecting them inside covering walls and ceiling.
During the night the starry sky will be covering the interior as if we were travelling on a Flying Carpet.
Flexible activities
Passengers are now in the Flying Carpet, where its time, its space and its environment suggest them
new behaviours.
In the Bbj passengers find the right atmosphere for activities that although being quite ordinary usually do not take place in a plane:
…like playing, social gathering, cooking, or even having a collective bath.
In the Flying Carpet it might be a working schedule, but this is open and flexible. Brainstorming and creative speculation find here an exceptional environment.
Meetings are distended and informal escaping for a while from the conventionalisms of the rigid office world.
Collective experiences
The act of preparing and sharing food naturally enhances meeting between people.
Activities like cooking in group, preparing cocktails or eating, invite passengers to share secret recipes and personal experiences, contributing to create a
feeling of companionship.
In the Flying Carpet, the kitchen becomes one of the main reunion points, its big table offers passengers the possibility to prepare, cook and eat their own food.
Another attractive point in the plane is the bathroom, where passengers can enjoy hygienic rituals altogether around a steam bath.
In the spacious area at the back of the plane, reunions will also happen in a natural manner, almost spontaneously.
A huge tatami, very pleasant to walk and to lie on it,
invites passengers to modify the space
creating a sense of territory,
and suggesting them diverse commune or individual activities. (sleeping, practising yoga, reading, working or lying at the window’s level)In the Flying Carpet advanced technologies are certainly suggesting new ways of performing in the space and therefore new relationships with people and objects;
in that sense the e-pillow [a mixture of a high tech luminous pillow and a thin felt mattress] allows every passengers the possibility to create improvised spaces for work,
…and entertainment
