Urban Strategy
Research and strategy project for a city suburb.
Project consisted on planning graphical identity, signs and promotion plan for commercial and social activities.
This successful project helped the suburb authorities to increment the commerce in that area and promote the suburb as a new center of city activities.
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Project overview
Study of suburb and user’ characteristics
Comparison analysis between different shopping areas
Communication strategy design
Development of communication elements
Commercial area identification strategy
Project Results
Brand strategy
New image campaign
communication strategy
Physical area identification with communication elements
