colors & brands
look carefully to this beautiful color…
do you like it?
what a pity, you can’t use it because soon it will be copyrighted! 
…this might sound scary, but there’s part of true behind the joke:
The German telecom company T-Mobile is claiming the color magenta! We have to stop them! T-Mobile started suing Dutch companies which use magenta in print and commercial campaigns. They already sued Compello and they are urging “Slam FM” and “100% NL” to quit using magenta as well!
to fight back, Kasper Kuijpers from stijlfigurant have created a site called “reclaim magenta” 
go and save it!
I’m aware that companies / brands take very seriously the “colour issue”, and graphic designers go crazy if something is not printed with the exactly pantone colo they choose to express the brand values…
so, it is normal to see corporative stationery, staff uniforms and interior decoration match a certain color palette,
but today when I was walking in TST, a wonderfully crowded area in Hong Kong, I saw that SASA, a beauty and perfume chain-store is bringing the color-religion ones step forward.
In their logistics processes, they use those standard plastic boxes used for storage and transport, and they have them all in Pink!!! 
The truth is that it really matches the whole brand appearance and it looks cool.
Normally other shops might be a bit ashame of showing their back-end logistic processes to the public, but SASA boxes look so cool and branded that I felt I wanted one for myself.
