..:: belblog ::..

Current job:
Since early 2007, I’ve been conducting an ecoDesign research project at the School of Design at the Polytechnic University of Hong Kong.

In this project I’ve been in charge of translating the LCA results into eco-improvements opportunities by designing products according to European regulations like EuP, Weee and RoHS.

Client: School of Design, PolyU Hong Kong

Workshop and book publication on ecoDesign and toy design.
& ecoDesign introduction lectures.

Client: (HKTMA) Hong Kong Toys Manufacturers Association / School of Design PolyU Hong Kong

Freelance research and design consultant for interaction and interface design projects.]

Founder of blinkr:media

blinkr:media
design platform & resources to discover, inspire, promote and disseminate Design and Creativity.
blinkr:media already has 4 successful projects going on:

DesignCorner
A feed aggregator for design related feeds, with special interest on product design, graphics and visuals, interaction, research and innovation…

idealist > dreamed objects
A platform for designers and creators to publish and share their creativity, get feedback from the community and increase the popularity of their ideas.

find:Design
The Design Search Engine

StreetArt
spotting the best street art, graffiti, stencils and public sculptures in flickr

Latest news:

Lectures and workshops on User Centered Innovation.
Methodologies of user research, insights and trend analysis, opportunity identification and concept generation.

Client: BSchools and DSchools in Spain and Colombia
ESADE-Barcelona / Universitat Politècnica de Catalunya-Barcelona / Elisava-Barcelona / Universidad de los Andes - Bogotà / Universidad Pontificia Bolivariana-Medellín / EAD-Terrassa

Full time position as Innovation Consultant.

While at Eggo I had the responsibility position of conducting research and design projects and developing knowledge on user centered design techniques and methodology.

Within Eggo developed projects that included the design of consumer goods, innovation training for companies, need identification projects, usability tests, and user centered design projects using several techniques as participatory design sessions, shadowing, probes, visual diaries, scenarios, video ethnography, cultural inventories and user observation.

I also had been responsible of the concept design, usability, engineering, styling and communication of industrial and consumer products.

Eggo *is was a Spanish consultancy focused on Innovation that offers User Research, Design and Strategy as an integrated service to the companies. Eggo’s aim is to help companies to innovate through developing projects and implement the methodologies to its innovation process.

*in Feb’05, I stopped my work at Eggo by a personal willing for traveling around the world for a long time, in order to get a deeper understanding of different cultures and meet and collaborate with design associations, schools, companies and professionals. During this period I’ve been in India and South America, China and Hong Kong, and I had the opportunity to share the innovation vision and knowledge with professionals and universities.

*Update: Eggo does not exist anymore, the founder started a new innovation consultancy called Sennse, and the people I worked with are now part of SmartDesign Barcelona.

Industrial Design Program at Art and Design School of Terrassa (Barcelona).

For more than 2 years I worked with the school to set up the Industrial Design program, helping them to create and implement a syllabus, interact with other departments and get new staff involved in the project.

During that period I was co-head of industrial design projects area and teacher of Product Design, User Centered Design and Rhino-3D.

Now, almost 7 years later, the program is running successfully.

Total Tool Barcelona
Full time position as a User Centered Designer for products and services.

In Total Tool Barcelona, I was responsible of User Centered Design department, managing and conducting research and design projects. I also was strongly focused on developing techniques and methodologies on user cantered design process and creating design and research tools.

Total Tool Barcelona was part of TotalTool network with offices in Milan and Tokyo. Its services cover architecture, strategy, product design, and communication.

Founder and research & design manager of mimLab: User Centered Desing firm

mimLab was one of the first Spanish design firms adopting User Centered Design process and methodology for product design and development.

Within mimLab, as a manager and founder, I conducted several successful projects that range from urban equipment, packaging, 3D modeling services, user centered studies and research.

Project work included client management, project management, user research, industrial design, engineering and marketing.

back in ‘99, when finishing college, me and Marc were disappointed about the approach and attitude of the design scene in Barcelona, and we decided to start our own way carring the flag of User Centered Design.

We had lots of fun, learning and success.

Internship as Industrial Designer.
CDN is was a leading product design firm in Spain.

*(currently known as “the node company“)

My job there was about designing interfaces, technical solutions for mass market products, research on design processes, and project planning.

It was fun, but a bit boring, I needed to move on…
and I started mimLab